JSK Hospitality’s New Corporate Headquarters

A New Chapter in Downtown South Bend: JSK Hospitality Announces Acquisition of Former AM General Building

South Bend has always been a city defined by thoughtful revitalization, where storied commercial landmarks continuously find new purpose through local commitment. At JSK Hospitality, our roots run deep across the Michiana corridor, and today marks an exciting next chapter in our regional journey: the acquisition of the former AM General corporate building at 105 N. Niles Ave.

In the coming months, this prominent East Bank property will become JSK Hospitality’s corporate headquarters, setting the stage for our team’s next era of operational growth.

A Track Record of Breathing Life into South Bend Landmarks

Transforming iconic local spaces is familiar ground for JSK Hospitality. In July 2018, the company finalized the acquisition of the former College Football Hall of Fame building at 111 Dr. Martin Luther King Jr. Blvd. in downtown South Bend. Over the subsequent eight years, our team dedicated substantial vision, capital, and care into thoroughly remodeling and modernizing the landmark structure, repurposing it to serve as our central hub and a cornerstone of downtown activity.

Having maximized that property’s potential throughout our tenure there, the transition to 105 N. Niles Ave. represents an organic step forward. The Niles Avenue address carries its own prestigious corporate legacy, having served for years as the administrative center for AM General—an industrial pillar of northern Indiana. JSK Hospitality is thrilled to build upon that heritage, moving from our previous corporate office on Martin Luther King Jr. Blvd. into another South Bend architectural anchor.

Supporting a Thriving Regional Portfolio

Since its founding, JSK Hospitality has focused on elevating travel, lodging, and community investment throughout Northern Indiana and Southwest Michigan. Today, our regional footprint includes 17 hotel properties owned or managed across the Michiana area, encompassing leading national brands and welcoming thousands of business and leisure guests each week.

Managing and expanding a portfolio of that scale requires an adaptable, forward-looking operational base. The former AM General building offers the expansive footprint needed to bring our leadership team, operational strategists, asset managers, and support staff together in a high-collaboration environment. The new facility will streamline support across all 17 properties, providing our corporate staff with modern, dedicated workspaces tailored to the fast-paced demands of regional hospitality management.

The Transition to Niles Avenue

Preparations for the relocation to 105 N. Niles Ave. are actively underway. Over the next few months, teams will execute interior alignments and logistical sequencing to ensure a smooth transition out of the previous corporate offices at 111 Dr. Martin Luther King Jr. Blvd.

Throughout the relocation process, everyday operations and support for our hotel teams and guests will continue without interruption. Additional details regarding structural updates, interior debuts, and relocation timelines will be shared as progress unfolds.

Looking Ahead

From reimagining the College Football Hall of Fame site over the past eight years to anchoring our future at the former AM General headquarters, JSK Hospitality remains deeply invested in downtown South Bend’s continued momentum. We are proud to play an active role in the area’s ongoing economic vitality and look forward to welcoming colleagues, partners, and the community to our new Niles Avenue headquarters very soon.