Kristina Palmer is the Regional Vice President of Sales and Marketing for JSK Hospitality, with responsibility of revenue growth through managed sales efforts, marketing programs, brand representation, and corporate relationships. Prior to joining JSK Hospitality, she worked as a Director of Sales for White Lodging Services. She started her career with ILX Resorts on the operations team and eventually realized her passion for sales. She has over 20 years of hospitality experience primarily in the South Bend Mishawaka market. Kristina’s greatest strengths are her dedication, drive and leadership. She thrives on challenges, particularly those that expands the company’s potential.